Ready to be schooled? The new FENTY PUMA By Rihanna Collection dropped in 2017. Most likely to break the rules, Rihanna returns as PUMA Creative Director for her third season. The latest FENTY PUMA by Rihanna collection takes classic school uniforms and dismantles them. Varsity jackets are reimagined with exaggerated dimensions. Sneakers meet stiletto heels. Preppy meets provocative. Unexpected cutlines, premium materials, and chenille patches abound.
Working with our client, TruClear Global, Appfinity was on-site at the west coast launch at Madison in Beverly Hills, California. Our development and marketing teams came together to build a countdown website for the event, that highlighted event partners and sponsors and a video sizzle to drive buzz for the event. Crew was on-site to do a drone video shoot and live stream of the event to the countdown site Appfinity built. View the video from the event below!